Media Kit

 

 

 IQ Jackpot at a glance

 

IQ Jackpot is a new live game show where players are winning thousands of dollars in cash prizes. Created in 2019 by Silicon Valley legend, Peter Redford, IQ Jackpot is rapidly becoming the World's largest trivia game with live shows every hour.

 

 

Mobile gaming demographics

 

The widespread use of smart phones has pushed mobile gaming’s popularity to incredible heights.

 

  • Mobile games are played by 2.4 billion people.
  • Mobile games account for 33% of app downloads.
  • 2021 Mobile Gaming market will be worth $174 billion.
  • 50% of gamers are women.
  • Average age of gamers is 33.
  • Largest portion of gamers (23%) are over 55 and smallest (8%) are between 13 and 17 years old.
  • 59% of mobile gamers 35 and older play games on their mobile devices several times per day.
  • 88% of the above age group said that they preferred to watch ads that are an integral part of the game content.

 

 

It has been proven time and time again that the notion of gaming as a niche market is no longer true. In-app advertisers are realizing the enormous potential to capture various types of consumers through their mobile devices.

 

 

Introducing IQ Jackpot Ads

 

IQ Jackpot Ads come in two formats:

 

  • Cube Ads appear on the cube as trivia qustions. During live shows, four multiple-choice answers appear under the cube. Between shows, the correct answer and a Call To Action button appear under the cube.
  • Sponsor Ads set the prize size and are only associated with live shows. Each Sponsor Ad includes a pre-show notification, a start of show countdown video, a post-show message and a Call To Action button.

 

The IQ Jackpot Ads dashboard lets you easily control ad position, ad bids, call to action buttons, desired time slots, monthly budgets and more. Ad rates are always market driven via instant auctions.

 

Only three simple steps are required to advertise on IQ Jackpot:

 

  1. Create an advertiser account.
  2. Create any number of Cube Ads and Sponsor Ads.
  3. Create one or more campaigns that use your ads.

 

 

Creating a Cube Ad

 

To create a Cube Ad, provide the following information on the "Create New Cube Ad" screen:

 

  • Call To Action URL for the "Learn More" button. This button appears under the cube as a user rotates the cube between shows.
  • Category label appears above the cube during a live show and between shows. The Category can be anything but typically classifies the image appearing on the cube.
  • Ad is displayed on the cube during a live show and between shows. This is either a square image URL or a character string in quotes. The image on the cube can be a still or an animated GIF.
  • Multiple-choice Answers, one correct and three incorrect. All four answers appear under the cube during live shows. Only the correct answer appears under the cube between shows.

 

 

In a live show, the Cube Ad will look like this:

 

 

Between shows, while the user is rotating the cube, the ad will look like this:

 

 

 

How to create a Cube Ad Campaign

 

Up to ten Cube Ads can be added to each of the 24 time slots. This allows up to 240  Cube Ad Campaigns to run in a 24-hour period. Time slots are indicated in Pacific Standard Time (PST, California) time zone. For example, "00" is Midnight, "13" is 1 pm.

 

You will be charged for your Cube Ad campaign 1 hour before the show if the campaign's "Active" switch is on, . At this point, your campaign is reserved, is guaranteed to run, and can no longer be edited. The campaign will automatically run again 24 hours later as long as the "Active" switch remains on and assuming that you are not outbid. The Cube Ad Campaign charge will be the "Bid" amount.

 

To create a Cube Ad Campaign, perform the following steps on the "Cube Ad Campaigns" screen:

 

  1. Select the desired "Q#" (question #) for this campaign in one of the 24 time slots.
  2. In the same question/time slot, select an "Ad name".
  3. In the same question/time slot, type in the amount you want to "Bid" for this question/time slot. The minimum bid amount is indicated under the "Bid" box. You can specify a larger  amount if you do not want to be easily outbid. When you are outbid, your bid amount is displayed in red, your campaign will not run, and you will not be charged. At this point you can increase your bid to a suggested Minimum bid amount to again become the highest bidder.
  4. When ready to enable this campaign, flip the "Active" switch to on, .

 

 

 

Creating a Sponsor Ad

 

To create a Sponsor Ad, provide the following information on the "Create New Cover Ad" screen:

 

  • Pre-show Notification appears on everyone's screen three to five minutes before the start of the next show. This message can be anything you want.
  • Video Ad plays just before the show-start countdown. This video can be up to 60 seconds long and is provided as a YouTube URL. The video aspect ratio can be portrait, square and letterbox.
  • Post-show message appears on the "End of Show" screen, above the "Learn More" button. This message can be anything you want.
  • Call To Action URL for the "Learn More" button that appears on the "End of Show" screen.

 

 

The Pre-show Notification will look like this:

 

 

The Post-show message and the Call To Action button at the end of the live show will look like this:

 

 

 

How to create a Sponsor Ad Campaign

 

A Sponsor Ad Campaign sets the show prize amount and assigns a Sponsor Ad to one of 24 time slots on a specific future date. Time slots are indicated in Pacific Standard Time (PST, California) time zone. For example, "00" is Midnight, "13" is 1 pm.

 

 

You will be charged for your Sponsor Ad campaign when you click the button and it turns to . At this point, your campaign is reserved, is guaranteed to run, and can no longer be edited. The charge will include the Prize amount plus a 20% Sponsor Fee.

 

To create a Sponsor Ad Campaign for a specific future date, perform the following steps on the "Sponsor Ad Campaigns" screen:

 

  1. Reserve a future "Date" for this campaign in one of the 24 time slots.
  2. In the same date/time slot, select an "Ad name".
  3. In the same date/time slot, type in the "Prize" amount. The minimum Prize amount is $1,000. You can specify a larger amount.
  4. When ready to run this campaign, click the button.

 

 

 

To get started today, email us at: advertising@iqjackpot.com.